MONTEREY, CALIF. - Dole Fresh Vegetables, Inc. and Monsanto Co. have entered into an agreement to develop new products that will "enhance consumer vegetable choices," according to the companies. The five-year agreement will focus on broccoli, cauliflower, lettuce and spinach. Any new products developed through the agreement will be commercialized by Dole in North America.
Plant breeding techniques will be used to improve the nutrition, flavor, color, texture, taste and aroma of the vegetables. Monsanto's role in the collaboration will be to improve the development of new and beneficial vegetable characteristics. Their efforts will be guided by Dole's knowledge of consumer needs and marketing.
"Dole prides itself on innovation and bringing consumers high quality, nutritious and great-tasting products," said Roger Billingsley, senior vice-president of research and development for Dole Fresh Vegetables. "We are looking forward to collaborating closely with Monsanto to do just that."